Main goal:
This course aims to provide tools to communicate, in a clearer and more efficient way, agricultural and forestry issues with the so-called “general public”.
Specific objectives:
- Know how to simplify language and technical terminology.
- Define the target audience.
- Know how to structure a text so that it is fluid and clear.
- Use the storytelling as a communication tool.
Recipients:
- Agricultural and forestry technicians.
Program|Contents:
Session 1
- Who is my audience?
- RClear writing rules.
Session 2
- Technical terminology that everyone understands.
- The key idea is to structure a text.
Session 3
- Stories in agriculture and forest.
- Good and bad examples of communication in agriculture and forestry.
Trainer:
Cristina Soares – Trainer and Consultant in Science Communication
For registrations and more information access here.