PortugalFoods will hold, on June 1, at 3:00 pm, a webinar on the theme of Packaging for products in the agri-food sector, namely its trends and opportunities in 2021.
The webinar “Packaging: trends and opportunities” takes place within the scope of the PortugalFoods_Qualifica project and aims to discuss how the events that marked the year 2020 – namely the pandemic and the changes it caused in consumer habits – transformed the way in which we we relate to consumption and products and how this is also reflected in the packaging itself.
Product packaging trends in 2021 find their justification in changes in consumer behavior, as, as normalcy is restored, packaging can become, even more, a confirmation of a guarantee of trust, safety and even of loyalty in relation to the products consumed.
Accessibility, convenience and protection are values that are at the top of the hierarchy that defines consumer choice at the moment of decision.
In this virtual meeting, where the Global Trends in packaging will be presented, the analysis will focus on the concepts of smart packaging and packaging design. The reflection will focus on the scientific versus the business perspective, bringing to the debate the experience and challenges of companies and academia, inseparable partners in this dimension of the consumer market.
3:00 pm | Welcome: Deolinda Silva, PortugalFoods
3:15 pm | Global trends in packaging for 2021 Teresa Carvalho, PortugalFoods
3:45 pm | Smart Packaging Luís Pereira, AlmaScience CoLab
16:00 | Packaging Design Margarida Azevedo, ESAD
4:15 pm | Packaging: Scientific and business perspective
Moderation: Fátima Poças, ESB-UCP
Luís Pereira, AlmaScience CoLab
Manuel Pizarro, Advanced Products Portugal
Henrique Prucha, Monchique Water Society
17:00 | Final notes: Deolinda Silva, PortugalFoods
This webinar will take place on the Zoom platform and participation is free, but subject to prior registration.
You can also watch it through PortugalFoods channel on Youtube.
Action financed by COMPETE 2020, Portugal 2020 and the European Union, through the European Regional Development Fund.
Source: Portugal Foods